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How do you get Gen Z to care about insurance? 

In this campaign, Allstate offers a free downloadable mod for Minecraft that lets players insure their homes in case of mayhem.

New World Creation Screen

MC ArrowArtboard 4.png

And if you like videos, here's a cool video that repeats all that stuff:

🏆 Best in Show @ AAF Awards
🏆 Judges' Choice @ AAF Awards
🥇 AAF Gold Award - Online / Interactive

Copywriter: Isaac Ferre

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