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How do you get Gen Z to care about insurance?
In this campaign, Allstate offers a free downloadable mod for Minecraft that lets players insure their homes in case of mayhem.
New World Creation Screen
And if you like videos, here's a cool video that repeats all that stuff:
🏆 2024 International ANDY Student Award
🏆 Best in Show @ AAF Awards
🏆 Judges' Choice @ AAF Awards
🥇 AAF Gold Award - Online / Interactive
🥉 Young Ones ADC Bronze
Copywriter: Isaac Ferre
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